One of the aspects of gift giving that’s so often underserved these days is presentation.

Maybe you’re great at wrapping presents but bought the gift online. Or maybe—like most of us—you rely too often on the old gift-bag-and-tissue-paper fallback; it gets the job done, right?

But gift giving should be as much about the ritual and anticipation of The Big Reveal as it is about the object you’re giving, and at Wantful we’re very interested in bringing that back.

And so we thought you might enjoy some photos of our version of the big reveal. Here’s the entire Wantful gift book experience, from the embossed mailer, to our custom ‘micro-perf’ pull tab, to the Japanese washi wrapping that turns the book itself into the gift.

We’re already working on new directions and personalization options for this whole experience, so let us know what you think on Facebook and Twitter.

Gift well.

Posted at 10:40am.